I saw this while walking through Cocoa Village, and I do not agree with the message promoted by this sign. So, good girls get respect and naughty girls get jewelry? How silly. This is just another way of saying, "If you're a good girl, you won't have fun. But, if you're a bad girl with no conscience or heart, you'll get material things!" A decent woman will prefer respect rather than jewels. A real relationship over a sugar daddy. Only superficial persons value goods more than anything else. Will that fat bank account or closet full of designer clothing keep you warm at night?
This reminds me of that famous Marilyn Monroe song, Diamonds are a Girl's Best Friend, because it condones behaviour that focuses on relationships based on the acquisition of material items rather than emotional needs. The character that Monroe played, Lorelai Lee, was such a person- "I always say a kiss on the hand might feel very good, but a diamond tiara lasts forever."
Perhaps it's because I was raised without much money (more like at or below the poverty line) and my family never emphasized the financial over the emotional. I am lucky, in that respect, that I haven't been tainted by that common greed for money, position and power which is so pervasively found in today's society.
So, when I saw this sign, I thought it rather ridiculous - that this shop, which sells clothing and memorabilia from Gone With the Wind, should advocate such behaviour.